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Organizational Scale, Scope & Structure When viewed as a group, there were striking differences between the characteristics of the Superior Performers and their less successful competitors. When segmenting the 40 insurers into quartiles by scale – represented by revenue – and comparing this to performance, a clear pattern emerges. Smallest Revenue Largest Q1 Q2 Q3 Q4 Perhaps surprisingly, smaller companies seemed to have an advantage over their larger counterparts. Was this also reflected in the insurers’ geographic scope? Geographic Scope Single-Country Regional Multinational 50% 10% 40% 15% 40% 45% 20% 60% 20% While most of the Superior Performers were most likely to limit their operations to a single country – commensurate, perhaps, with their smaller scale – nearly as many fell into the widest scope category. They clearly, however, avoided the middle ground – regional operations within a small group of neighboring countries. This regional scope was dramatically overrepresented among the bottom quartile. EUROPEAN INSURER VALUE ANALYSIS 6

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