Data, analytics, and ethics As Deloitte highlighted in how to walk the A day in data talk by treating insurer data as a strategic asset, data and analytics are enablers in the quest to solve the protection gap challenges. “As a result, many are stuck 500m 28PB 95m in the early stages of data tweets are sent to be generated photos and videos are management maturity—still out every day from wearable shared on instagram Twitter devices by 2020 Instagram Business striving to make data more Statista accessible, shareable, and 294bn 4TB 462EB actionable.” Insurers are drawing new sources of data billion emails are sent of data produced of data will be created to improve the quality of the services they Radicati Group by a connected car every day by 2025 deliver across the insurance value chain, Intel IDC from customer segmentation to enhanced acquisition strategies to claims management. 3.9bn 4PB 65bn This is owing to the proliferation of sensors, analytical models, and the growing people use email of daya created by messages sent over WhatsApp availability of external data aggregators. Radicati Group facebook including 350m and two billion minutes of photos and 100m hours of voice and video calls made video watch time Facebook Facebook Research The exponential growth of data is undisputed, but the numbers behind this xplosion - fuelled by internet of things and the use of connected devcies – are e hard to comprehend, particularly when looked at in the context of one day.